The Sponge Sydney - Story Rich Branding
cats and marketing channels

What Marketing Channels Are Right For Your Business?

By | branding, Kochie's Business Builders | No Comments

You know the who, you know the why, now it’s time for the where. Knowing who your best buyers are and what motivates them to buy will define your marketing messages. Working out where to position those messages completes the ROI marketing recipe. In my first post of this series we addressed why knowing who your best buyers are is the key to driving your profit. We want to start by focusing your marketing efforts and dollars where there is…

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Marketing: It’s All About Them, Not YOU!

By | branding, Kochie's Business Builders | No Comments

  How to Become an Expert on Your Buyers You’re at an event and someone jumps up with their phone and shoots a group photo with you and everyone else in it. When they post it on Facebook, who is the person you look at first? We look at ourselves of course, because when it boils down, everything is ultimately about us. So where do you think your customer is looking in the group shot they are in? What’s more…

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Get Maximum ROI

How To Get Maximum ROI on Your Marketing Spend

By | branding, Kochie's Business Builders, online strategy | No Comments

Originally published in Kochie’s Business Builders July 28, 2015, 1:50 pm by Luke Faccini  Three easy steps to identify which customers to focus on. Who are your juicy red customers?   In most businesses there are customers who buy your most profitable product or service repeatedly and over a long time span. These are your juicy red customers, because like ripe fruit, they hold the sweetest juice for your business and they’re beneficial in more ways than just profit. These…

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Logo Design Fundamentals – Logotypes

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Following on from the fundamentals post about icons, this one will explore Logotypes. What is a logotype? Simply it is a purely typographic logo, there is no use of a graphic icon and heavy emphasis is placed on the brand’s name. Many brands have adopted this type of brand identity, it is simple and clear but works best when the brand name is short, catchy, relevant or has a strong reputation by name alone. Using a logotype may be simpler…

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Luke's True Purpose

Defining My True Purpose

By | branding, The Sponge | 2 Comments

Hi, Luke Faccini here and in this short video I bare my soul so you can feel the place I am coming from. Alternately you can read the post below, enjoy… I grew up in a humble working class home in the Sydney suburb of Kingsgrove with three siblings, I the second eldest. I felt creativity was always a strength for me as I got such satisfaction from making all kinds of things, from Lego as my toy of choice…

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