Recent Posts / View All Posts


How To Use Your New Brand Design To Crush It!

| branding, Branding Insights | No Comments

So you’ve finalized your newly designed (or redesigned) brand design (logo), now what? Before going out into the market, there are a few things you need to get designed to help you make the positive impression you are after. In short, you need to apply your fresh new logo onto everything that you use in your business that people will see. The goal is for people to align with your brand no matter how they encounter it. First impressions count!…

brand is strangling your business

How Rebranding with a New Brand Name Transforms A Business

| branding, Branding Insights | No Comments

How do you know if your brand name is strangling your business? During a recent brand story workshop it became clear that there was more to this client’s story than what the brand name was telling. There was a gaping void that the logo (and the website) wasn’t doing anything to bridge. It was screaming “local business” when the business has national scope. The name was “Central Real” a shortening of a localised descriptive phrase “central coast real estate”. While…

Rebrand That Doubled Revenue In 12 Months feature

A Heart Wrenching Rebrand That Doubled Turnover Within 12 months

| branding, Branding Insights, The Sponge | No Comments

When Mende Seljanovski decided that his company’s brand needed a face lift, he came straight to The Sponge team. Mende approached The Sponge with a clear aim in mind. He wanted his clients to be willing to wait for his company’s services and willing to pay the price his work deserved. In a recent interview, he revealed why he chose to take this step and how the astounding rebrand has had a life-changing impact on his business. “ If we’re…


How To Create Raving Fans For Your Brand

| branding, Branding Insights | No Comments

Imagine your client gets approached by a new vendor (as they do continuously!). She patiently listens to the spiel and witnesses all the razzle dazzle that this hopeful sweet talker can muster, then politely and passionately says “Thank you, but no, there is no way on God’s green earth we would even consider anything other than [insert your brand name here]”. That’s what brand owners dream of, a growing customer base of die hard raving fans. Raving fans are both…


How We Can Help You

While you are here, watch these super short videos below of our branding work.


Watch this fast pace showreel of some brand marks we’ve designed. Spanning many industries, we have created fitting, story rich brands that stand the test of time.


This video is a cross section of the branding roll out and marketing pieces for Tribe Social Fitness. From brand naming, mark, strategy, through to all forms of marketing collateral, we have been their branding and marketing partner.

Take a Look Some Of Our Recent Work

Why The Sponge Exists

We exist to help you make your branding perfect. Whether you’re rebranding or building a new brand from scratch, The Sponge branding processes keep on delivering new brand names, brand marks and brand strategies, that fit like a perfectly tailored suit. Great branding is what excites us and we’d love you to get to excited with us about your brand.

Find out the full story here…