The Sponge is unbent on working with partners who give back. It’s who we are and it’s what we do.
Since 2000, we’ve grown from 3 creatives in a cabana to big-hearted branders who shine light on great companies. We create feel-good stories about entrepreneurs making a difference – and people line up to listen. Buyers become loyal and customers convert to raving fans.
In 2017, The Sponge became a B-Corp Certified Branding Agency and in 2020 we recertified, upping our game to 107 pts. Being a B Corp guides decisions about our projects and who we do business with. Specifically, we choose to work with clients and projects that are socially responsible, ethical, and environmentally sustainable. And having a positive impact is a must.
We consciously look for ways to reduce our wake. Whether by cutting electricity consumption, or commissioning smaller commercial print runs
A company’s culture is only as strong as its purpose and values. As big believers of this (and as guides for our clients in articulating theirs), our day to day decisions are directed by our values. We celebrate team members who exemplify these values. And we relish the opportunity to hear stories from you, our potential new awesome team mate, about how they resonate for you.
To Help All Brands Be Good for the World.
Genius at Play
Our insatiable curiosity for better compels us to incite the genius in every tribe member to play, generating funergy, and producing delightful awesomeness.
Perpetuate Good Business
With gratitude we strive to help all good, purposeful businesses become better brands, ingraining positive impact, healthy profits and awesome culture.
Big Love, Like Family
Our tribe is our family. It includes our team, clients and the greater community. We’re devoted to the success of our tribe, collectively and individually.
Word selection is everything! We have been deliberate about every single one! The goal is to be as succinct and meaningful as possible. The following is how we define specific words so we are all on the same page.