Luke Faccini, Author at Sponge Branding Agency Australia

Our Latest Thoughts

Before You Rebrand: Lessons from Jaguar’s Missed Opportunity

What’s up, good human? Today, we’re diving into Jaguar’s rebrand. On the surface, it seems like a bold move for a storied brand transitioning to [read more...]

23 Years of Sponge

We turned 23 years old this month. It certainly snuck up on us! And initially it felt like the year blew by without achieving much [read more...]

Behind the Scenes: Reimagining Our ElectroMagnetic Brand Bootcamp

What if this year ahead, your brand didn’t just stand out, but effortlessly pulled in all the awesome people you could ever want? That’s the [read more...]

Unlock Your Hidden Profit with One Simple Tool

Struggling with disengaged teams, low productivity, or high turnover? You’re not alone, and it doesn’t have to be this way. With the Profit with Purpose [read more...]

Life Changing Impact: Our Journey with Detour House Inc.

I’ve just turned 16. It’s dark and I’m stepping out of the door of my childhood home, for the last time. I’ve got all the [read more...]

Reconnecting with Our Core Value: Big Love, Like Family

What happens when a culture-first organisation like ours drops the ball on its own values? Or worse, as a culture-focused leader, drops the ball? …it [read more...]

How Burton is Carving a Better World

The Path from Passion to Purpose My journey into the world of entrepreneurship began 16 years before I fully understood the power of business as [read more...]

Unwrapping the Future

Sway’s Seaweed Solution to Plastic Pandemonium Hey there, good human! Ever paused to ponder the parade of plastic encasing everything we buy? From your morning [read more...]

Unleashing the Power of Good Business Inspo

Are you ready to dive into something truly electrifying? We’re about to unleash a whirlwind of content – from snazzy short-form videos to graphically gorgeous [read more...]

How Do You Calculate The ROI Of Being Purpose-Driven?

And Why Sitting on the Purpose-Driven Fence Might Be Costing You More Than You Think You’ve likely heard the term “purpose-driven” thrown around in countless [read more...]

Home Blog Protected: Brand Name Creation Test

Protected: Brand Name Creation Test

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Home Blog Protected: Renaming Test

Protected: Renaming Test

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Home Blog Protected: Brand Strategy Test

Protected: Brand Strategy Test

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Home Blog Purpose Speed Networking

Purpose Speed Networking Wed 23rd Feb 2022, 10:00 am - 11:00 am Brisbane AEST or 11am AEDT .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-68f736b6eb257:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-68f736b6eb257{color: #ffffff;border: none;background-color: [read more...]

Home Blog Start 2022 with Love: Momentum Makers Online Event

Start 2022 with Love: Momentum Makers Online Event

With so much anger, fear and hate in the world today, this event is to help us all get back to love! We want you [read more…]

Home Blog Humming Session 02: Building an Epic Theory of Change

Humming Session 02: Building an Epic Theory of Change

Humming Session 02: Building an Epic Theory of Change Thu 24th Feb 2022, 12:00 pm - 1:00 pm Brisbane AEST or 1pm AEDT .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-68f736b6eff92:hover{color: #ffffff;background-color: [read more...]

Home Blog Humming Session 11: Supercharging Your Culture at Work

Humming Session 11: Supercharging Your Culture at Work

Humming Session 11: Supercharging Your Culture at Work Thu 24th November 2022, 12:00 pm - 1:00 pm GMT+10 .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-68f736b7007ea:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-68f736b7007ea{color: #ffffff;border: [read more...]

Home Blog Humming Session 10: How Impact Authenticity Makes Your Brand Greater

Humming Session 10: How Impact Authenticity Makes Your Brand Greater

Humming Session 10: How Impact Authenticity Makes Your Brand Greater Thu 27th October 2022, 12:00 pm - 1:00 pm GMT+10 .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-68f736b70493d:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% [read more...]

Home Blog Humming Session 09: How to Be a Certified Social Enterprise

Humming Session 09: How to Be a Certified Social Enterprise

Humming Session 09: How to Be a Certified Social Enterprise Thu 29th Sept 2022, 12:00 pm - 1:00 pm GMT+10 .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-68f736b708048:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% [read more...]

Home Blog Humming Session 08: How to Redesign a Fulfilling Life

Humming Session 08: How to Redesign a Fulfilling Life

Humming Session 08: How to Redesign a Fulfilling Life Thu 25th Aug 2022, 12:00 pm - 1:00 pm GMT+10 .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-68f736b70b7fc:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-68f736b70b7fc{color: [read more...]

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