Struggling with disengaged teams, low productivity, or high turnover? You’re not alone, and it doesn’t have to be this way. With the Profit with Purpose [read more...]
What happens when a culture-first organisation like ours drops the ball on its own values? Or worse, as a culture-focused leader, drops the ball? …it [read more...]
The Path from Passion to Purpose My journey into the world of entrepreneurship began 16 years before I fully understood the power of business as [read more...]
Sway’s Seaweed Solution to Plastic Pandemonium Hey there, good human! Ever paused to ponder the parade of plastic encasing everything we buy? From your morning [read more...]
Are you ready to dive into something truly electrifying? We’re about to unleash a whirlwind of content – from snazzy short-form videos to graphically gorgeous [read more...]
And Why Sitting on the Purpose-Driven Fence Might Be Costing You More Than You Think You’ve likely heard the term “purpose-driven” thrown around in countless [read more...]
So many Audiences, so little time! For every business there is a specific audience that makes life easier. They value what you do and how [read more...]
Discover Our New Audience Mastery Program: And Make Your Marketing Massively More Meaningful We have put blood, sweat and tears into this program for you. [read more...]
In this video Luke Faccini, our Chief Do-Gooder at Sponge, answers 8 of the most asked questions about Impact and Impact models for business owners [read more...]
HomeBlogRebrandingLife Changing Impact: Our Journey with Detour House Inc.
How Culture “Done Well” Secretly Cost Us $100,000s Confession time. This was a hard earned and very costly lesson for me and Sponge. I will [read more…]
Our totally unforeseen, but perfectly timed brand change. How does a simple 3 letter word lead to a rebrand? The little word I am referring [read more…]
The best organisations have the best brands. And the best brands come from the best stories. The importance of branding simply cannot be understated. The [read more…]
When Mende Seljanovski decided that his company’s brand needed a face lift, he came straight to The Sponge team. Mende approached The Sponge with a [read more…]
When is it right to refresh your brand versus a complete rebrand? Rebranding is massive! Not only the impact both internally and externally for the [read more…]
Would you fire your sales rep if they: Show up to potential client meetings dressed poorly or inappropriately Confuse or offend prospects with mixed messaging, [read more…]