Brand Refresh Archives - Sponge Branding Agency Australia

Our Latest Thoughts

Before You Rebrand: Lessons from Jaguar’s Missed Opportunity

What’s up, good human? Today, we’re diving into Jaguar’s rebrand. On the surface, it seems like a bold move for a storied brand transitioning to [read more...]

23 Years of Sponge

We turned 23 years old this month. It certainly snuck up on us! And initially it felt like the year blew by without achieving much [read more...]

Behind the Scenes: Reimagining Our ElectroMagnetic Brand Bootcamp

What if this year ahead, your brand didn’t just stand out, but effortlessly pulled in all the awesome people you could ever want? That’s the [read more...]

Unlock Your Hidden Profit with One Simple Tool

Struggling with disengaged teams, low productivity, or high turnover? You’re not alone, and it doesn’t have to be this way. With the Profit with Purpose [read more...]

Life Changing Impact: Our Journey with Detour House Inc.

I’ve just turned 16. It’s dark and I’m stepping out of the door of my childhood home, for the last time. I’ve got all the [read more...]

Reconnecting with Our Core Value: Big Love, Like Family

What happens when a culture-first organisation like ours drops the ball on its own values? Or worse, as a culture-focused leader, drops the ball? …it [read more...]

How Burton is Carving a Better World

The Path from Passion to Purpose My journey into the world of entrepreneurship began 16 years before I fully understood the power of business as [read more...]

Unwrapping the Future

Sway’s Seaweed Solution to Plastic Pandemonium Hey there, good human! Ever paused to ponder the parade of plastic encasing everything we buy? From your morning [read more...]

Unleashing the Power of Good Business Inspo

Are you ready to dive into something truly electrifying? We’re about to unleash a whirlwind of content – from snazzy short-form videos to graphically gorgeous [read more...]

How Do You Calculate The ROI Of Being Purpose-Driven?

And Why Sitting on the Purpose-Driven Fence Might Be Costing You More Than You Think You’ve likely heard the term “purpose-driven” thrown around in countless [read more...]

Home Blog Brand Refresh, Company Culture, Rebranding, Renaming 3 Huge Problems Secretly Costing You 100,000s!

3 Huge Problems Secretly Costing You 100,000s!

How Culture “Done Well” Secretly Cost Us $100,000s Confession time. This was a hard earned and very costly lesson for me and Sponge. I will [read more…]

Home Blog Brand Refresh, Company Culture, Rebranding Why Prudence Rehab had to rebrand

Why Prudence Rehab had to rebrand

This logo is not their brand This new logo is more than a bold and brightly coloured icon and typography! Its meaning is awesome, which [read more…]

Home Blog Brand Refresh, Rebranding Now Look What We’ve Become

Now Look What We’ve Become

Our totally unforeseen, but perfectly timed brand change. How does a simple 3 letter word lead to a rebrand? The little word I am referring [read more…]

Home Blog Brand Refresh, Purposeful Brand Brand New Family Business Initiative and $30,375 in Prizes

Brand New Family Business Initiative and $30,375 in Prizes

It’s lucky Day 7 of my #GratitudeChallenge, so I’m going big! 7 reasons and $30,375 up for grabs! I’m grateful for my network. Yes you! [read more…]

Home Blog Brand Refresh, Purposeful Brand, Rebranding What Do We Do, Exactly?

What Do We Do, Exactly?

What do you do? I dislike this question. Unless we’ve covered what drives you first. But if you’ve seen only a handful of my posts [read more…]

Home Blog Brand Refresh, Marketing Strategy, Purposeful Brand Why Now is the Season to Reinvent & Refresh

Why Now is the Season to Reinvent & Refresh

Right or wrong, plans have begun to return to business as usual. But with what we’ve all experienced in just a few short months, business [read more…]

Home Blog Brand Refresh, Brand Strategy, Brand Strategy Execution Brand Refresh for 2017? You’re In Good Company!

Brand Refresh for 2017? You’re In Good Company!

A brand refresh in the works? You’re not alone. Last quarter was for reflection. On how well your brand’s identity or brand story is doing [read more…]

Home Blog Brand Refresh, Rebranding Brand Refresh versus Rebrand?

Brand Refresh versus Rebrand?

When is it right to refresh your brand versus a complete rebrand? Rebranding is massive! Not only the impact both internally and externally for the [read more…]

Home Blog Brand Design, Brand Refresh Is It Time For A Brand Change?

Is It Time For A Brand Change?

Originally posted in Kochie’s Business Builders – October 21, 2015 Prospects make 60 per cent of the buying decision without even engaging with anyone at [read more…]

Home Blog Brand Refresh, Rebranding Is It Time To Fire Your Sales Rep?

Is It Time To Fire Your Sales Rep?

Would you fire your sales rep if they: Show up to potential client meetings dressed poorly or inappropriately Confuse or offend prospects with mixed messaging, [read more…]

1 2

page 1 of 2