The 7 Keys to a Powerful Brand Name

The 7 Keys to Creating a Powerful Brand Name

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Branding Insights #4 – The 7 Keys to Creating a Powerful Brand Name Whether you’re creating a new brand name for a new business and you have a clean slate to start with, or if it’s time to rebrand your existing business with a more powerful brand name, you’ll find what you need here. Before we dive into the 7 keys, it is fundamental that you have done the foundation work, which is defining exactly who you customers are, what…

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Content Marketing

Branding Insights #3 – Content Marketing

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You want to stay in the mind of your market. How does your marketing do that? Let’s start with what you are doing to communicate right now. If you’re not already aligned with educating and informing (and sometimes entertaining) vs the hard sell, then I suggest you think about this: What are you likely to find more valuable: interesting and helpful information; or a sales promotion message? I am not discounting the latter for a minute, there is however a…

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Buyer Personas. Are you Irrelevant?

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 Have you ever missed out on a sale because your cost was higher than the competitors, even when you know your offering was far superior, but the customer couldn’t see past the price? If you are like me, you want to be able to stand clear from those decisions made solely on price. You want to happily be paid the premium price your product or service deserves. The key is making your value relevant to your buyer, starting with your…

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Tracking your Marketing for Success – Part 1

By | branding, Branding Insights, online strategy, The Sponge | No Comments

With 2015 in gear, there’s no better time than now to take action on your marketing. Let’s start by delving into the art of tracking everything! “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ~ John Wanamaker You have got to think like an investor. For every dollar invested, what multiple must it return? For marketing it means tracking every campaign, sub campaign and medium, so that each conversion can be…

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